The history of Cedral Tassoni can also be told in terms of its approach to communications: from advertising posters from the early 20th century to Mina's jingle in the 60s, ours is a unique heritage, evocative and rich in stimuli, which has made its way into the hearts of Italians, becoming part of the collective imagination, creating an emotional continuity with the consumer that lives beyond time. The company was established on the shores of Lake Garda, where the citron fruit and citrus fruits were grown. From these cultivations the company extracted aromas and flavors. The landscape of Lake Garda is often the backdrop of poster advertisements from the beginning of the 20th century until the 1960’s. Citron liqueur bottles figured in the forefront, while terraced lemon groves and the rough green peel of the fruit appeared in the background. The Lake is also a co-star of many of the historical television commercials of ’73 and ’74 which involved the notorious Italian singer Mina as sponsor of the product, where her presence and her voice mingled sublimely with the images of renowned beauty offered by the landscape of Lake Garda.